Email automation sequences, otherwise known as email flows, have become increasingly popular over the last few years. Not only that, but they are a core component of a successful eCommerce strategy for stores nowadays.
Klaviyo has opened new possibilities for eCommerce stores, making it extremely easy to automate more and more areas of the customer journey.
But what email flows are the most effective — and which ones should you consider for your brand?
Here are 25 automated email flows that you can build for your store and align it with an optimized customer’s buyer journey.